Focus Groups and Case Framing

Focus Groups Part II: Doing Focus Groups on a Budget

Focus groups can be assembled at a price point that works for all attorneys. While an attorney can go the route of highly paid jury consultants, and spend days with multiple groups, the cost-conscious attorney can easily assemble an effective focus group for a few hundred dollars. Advertising in a local newspaper will yield results…. read more

What Lawyers Should Know About Focus Groups and Why They Should Have Been Using them all Along (An Occasional Series)

Focus groups are an everyday aspect of our life. Major corporations, politicians, and broadcast media all have been using focus groups for years to hone their messages to consumers, voters, and viewers. So, why not put together a focus group to frame a case to a jury? The purpose of this lecture and the materials… read more