For lawyers, the law school program requires them to learn to “think like a lawyer.” This invariable leads to two types of proof: lawyer proof and juror proof.
Lawyers learn to think in terms of applying the letter of the law to the facts. However, potential jurors do not think that way. Jurors often bring in their personal and anecdotal experience to the courtroom. What you and your colleagues think is adequate proof at trial may not impress a single juror.
Virtually every company you can think of uses focus groups to help them marketing their products. For example, if you own an iPhone, the reason you have an old-school telephone ringer and typewriter sounds when you text is because Apple found that focus group participants wanted these features.
In this day and age, trial lawyers and litigators can’t afford not to use focus groups at trial. Lawyers can use focus groups to help frame case issues, determine whether an expert is credible, and to determine whether an exhibit will be effective.
Jeff has been an advocate of focus groups for over a decade. He first used focus groups in a case involving a catastrophic injury caused by an aerial lift used on construction sites. The information those focus groups provided helped Jeff frame his case to a jury, which led to a successful seven-figure settlement against the defendants.
Jeff is available to any attorney looking to try a case. For a reasonable fee, plus expenses, Jeff will hire and manage your focus group, provide you with a recording, and discuss the results of that focus group with you to help you frame your case.