Juul vaporizers are marketed as cigarette replacements, claiming to be a safer alternative for adults looking to quit smoking. They heat up flavored oils that come in sealed, replaceable pods that the user inhales. They are in sleek packaging, and look like a USB drive.
The difference between Juul and cigarettes is that Juul pods contain more nicotine than cigarettes. Also, children are much more attracted to Juul than they are cigarettes. Ask any teen, and they will likely tell you that Teenagers are much more likely to get addicted to nicotine due to the fact that their brains have not fully developed. The Juul device is easily smuggled into schools, and there have been allegations that kids are so hooked they are using them in classrooms.
Juul claimed that they were trying to “improve the lives” of cigarette smokers. Given the serious health problems cigarettes cause, this is a welcome attitude. That said, Juul is a business, and businesses are supposed to make a profit. Juul has done that. The company was recently valued at $38 billion following an investment by one of the major tobacco companies. It seems as though “Big Tobacco” knows where their next generation of customers are going to come from. Juul allegedly knowingly marketed their products to children and younger adults.
Kids see Juul as cool-and safe. They have no idea that they are possibly becoming addicted to nicotine, and risking serious health problems later in life.
The FDA has not approved e-cigarettes as a safe or effective method of quitting smoking. Our legal system and legislatures are struggling to catch up to this new potential health issue.
If you or a loved one is under the age of 25 and has developed a nicotine addiction after using a Juul vape, you may have a cause of action. Please call or e-mail us to discuss your claim.